SEARCH ENGINE OPTIMISATION (SEO)
Search Engine Optimization (SEO) is the practice of enhancing a website to improve its visibility in search engine results. The goal is to attract organic (non-paid) traffic by ensuring that the site appears higher in search engine rankings for relevant keywords and phrases.
Key components of SEO include:
1. Keyword Research: Identifying the terms and phrases potential customers use to search for products or services.
2. On-Page SEO: Optimizing individual web pages by using relevant keywords, creating quality content, and improving user experience through factors like page speed and mobile-friendliness.
3. Off-Page SEO: Building authority and credibility through backlinks (links from other websites), social media presence, and online reputation management.
4. Technical SEO: Ensuring that the website’s infrastructure is optimized for search engines, including proper indexing, site architecture, and XML sitemaps.
5. Content Quality: Creating valuable, informative, and engaging content that meets the needs of users and encourages them to spend time on the site.
6. Analytics and Monitoring: Using tools to track performance, understand user behavior, and make data-driven adjustments to improve SEO strategies.
Overall, effective SEO helps businesses reach their target audience, increase website traffic, and ultimately drive conversions.