SEARCH ENGINE MARKETING (SEM)
Search Engine Marketing (SEM) is a digital marketing strategy aimed at increasing a website’s visibility on search engine results pages (SERPs) through paid advertising. It involves using paid search ads, typically through platforms like Google Ads or Bing Ads, to reach potential customers who are actively searching for specific keywords related to a business’s products or services.
Key components of SEM include:
1. Keyword Research: Identifying the right keywords that potential customers are using to search for products or services.
2. Ad Creation: Develop compelling ads that attract clicks and drive traffic to the website.
3. Bidding: Setting bids for keywords, and determining how much to pay for each click on the ad.
4. Targeting: Specifying demographic and geographic targeting to reach the right audience.
5. Analytics and Optimization: Monitoring campaign performance, adjusting bids, and refining ads based on data to improve return on investment (ROI).
SEM is often considered a part of the broader category of search engine optimization (SEO), but while SEO focuses on organic (non-paid) search results, SEM primarily deals with paid advertising.